Speed Read: The Small Big
Sam Williamson
This speed read was originally published in Admap April 2016 issue.
In this book, three heavyweights from the world of persuasion science describe how, in today's information-overloaded world, the smallest changes lead to the biggest differences in results
The Small Big: Small Changes that Spark Big Influence is full of surprising, powerful – and above all, tiny – changes that could mean the difference between failure and success.
The Small Big, written by prolific authors Steve Martin and professors Noah Goldstein and Robert B. Cialdini, is the...