Measuring mobile ads: new techniques

This article discusses measuring mobile ads with a new passive measurement technique that taps into the unique emotional connection that users have with phones.

Measuring mobile ads: new techniques

Matthew DoddOn Device Research

A new passive measurement technique demonstrates mobile's ability to deliver significant brand gains across all stages of the awareness funnel, thanks to the unique emotional bond with our phones, which taps into a raft of need states, contexts and formats in a way that no other media can offer.

Advertising research

This article is part of a collection of articles on advertising research. Read more.

We are now past the mobile tipping point. Mobile is the primary route for people to access the internet globally (Comscore, The...

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