New methods to test creative more creatively

This article talks about new online panel research methodologies that capture respondents and are able to become a part of a fast paced decision-making process, creating better insights at lower costs.

New methods to test creative more creatively

Alex WheatleyLightspeed GMI

New online panel research methodologies are capturing ways that not only identify and retain respondents able to become an integral part of a fast-paced decision-making process but also help ensure the integrity of the panel, ultimately requiring fewer people for better insights at lower costs.

Advertising research

This article is part of a collection of articles on advertising research. Read more.

When it comes to conducting online survey research into advertising content, one can write whole papers on the intricacies of questioning techniques and the demands for...

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