The AI Revolution and Implications for Brands

This article explores the impact of artificial intelligence on consumers and marketing.

The AI Revolution and Implications for Brands

Chris StephensonPHD Asia-Pacific

In its publication 'Sentience: The Coming AI Revolution and the Implications for Marketing', media agency PHD explores the impact of artificial intelligence on consumers and marketing.

You've watched Watson winning Jeopardy and the footage of Google's self-driving car. Your words may have been translated in real-time whilst talking on Skype. You've probably already read an article in a newspaper that was written by a computer. Artificial Intelligence will be one of the most transformative technologies the world has ever seen, a new utility that uses the data from billions...

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