Flying High: How Malaysia’s AirAsia became the world’s best low-cost carrier

This article covers a keynote address by AirAsia CEO Tony Fernandes, who shares the marketing insights that propelled the Malaysian airline from humble beginnings to being crowned the World's Best Low-Cost Carrier winner seven years in a row.

Flying high: How Malaysia's AirAsia became the world's best low-cost carrier

Low Lai Chow and Anna Hamill

Maintaining a strong, positive brand in Asia is at the heart of every decision low cost carrier AirAsia makes - even when training its employees. This philosophy has been key to the success of the airline, believes AirAsia Group CEO Tony Fernandes.

AirAsia is one of Asia's most recognised brands, flying to 100 destinations across the region. The airline has won the World's Best Low Cost Carrier award from Skytrax seven years running. But it wasn't always this way.

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