Seven ways brands kill high-quality marketing: WFA President

This event covers the seven ways brands undermine their own marketing efforts, as outlined by David Wheldon - the president of the World Federation of Advertisers - at its annual global conference in Kuala Lumpur.

Seven ways brands kill high-quality marketing: WFA President

Low Lai Chow and Anna Hamill

Marketers should not lose sight of the fundamentals of brand building and be wary of jumping on every marketing bandwagon, believes the President of the World Federation of Advertisers, David Wheldon.

In a keynote at the World Federation of Advertisers global conference in Kuala Lumpur, Wheldon outlined seven ways brands are jeopardizing their marketing.

1. Jumping on every new bandwagon

One surefire way to kill quality marketing, reckons Wheldon, is to be distracted by every new channel or advertising bandwagon.

Keeping a brand...

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