WARC 100: Lessons from the world's best marketing campaigns 2016

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.
  • This comparative data analysis measures Warc 100 campaigns against all of the other cases published by Warc in the same year according to: media channels used, campaign durations and budgets, metrics measured and the geographic origin of each case study.
  • Case study summaries include campaigns for Always, Volvo, Three, Honey Maid and OPSM (whose "Penny the Pirate" campaign was the top-ranked entry in 2016's Warc 100)....

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  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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