Bud Light and Tinder: a perfect match

This event report shows how Bud Light, the beer brand, brought its "Whatever, USA" campaign to life as the first ever ad campaign on Tinder, the dating app.

Bud Light and Tinder: a perfect match

Stephen WhitesideWarc

When Bud Light ran the first-ever Tinder ad campaign last year, its instant chemistry with consumers resulted in millions of interactions and video views.

"Beer is about bringing people together," Azania Andrews, Senior Director/Digital Connections at Anheuser-Busch Inbev (ABI) – the manufacturer of Bud Light – told delegates at South by Southwest (SXSW) 2016 in Austin, Texas. "And so the connection between that and Tinder was obvious."

The tie-up between America's biggest beer and the dating app went live in April 2015. More specifically, it promoted Bud Light's "Whatever, USA"...

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