This report describes how US food brands have successfully relaunched.
Food brands have relaunched for reasons including:
1. A way to reposition and appeal to a younger demographic
Food brands have recognized that a relaunch can be an effective way to reach younger audiences and increase market share. Repositioning allows established brands to reinvigorate their media strategy and introduce their products to a new generation of consumers.
2. An opportunity to adopt different communication strategies
A relaunch often motivates food brands to diversify their communication methods and challenge customer perceptions. Social media gives brands a platform to develop...