States United: Guns with history

This case study describes a campaign by States United that aimed to debunk the myth that guns make you safer by using hidden cameras in a gun store stocked with firearms that had a history of being used in an act of violence.

States United: Guns with history

Introduction

This case debunks the myth that guns make you safe while providing a new spin on the oft repeated cliché: "Guns don’t kill people, people kill people." A gun store was open in NYC, with hidden camera and stocked with firearms, all of which had a history – each having been used in a detailed act of violence. When a customer entered the store and asked to see a gun, the salesman held it up for the customer to look at, extolled its virtues, and casually added that it been used in a...

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