Rip Curl: Rip Curl Search GPS
Aden Hepburn and Frank Martelli
Campaign details
Brand owner: Rip CurlLead agency: VML AustraliaBrand: Rip CurlCountry: GlobalIndustry: Clothing & accessoriesChannels used: Earned media, buzz, Email marketing, Internet - general, Mobile & appsMedia budget: $500k - $1 million
Executive Summary
Each day, millions of surfers around the world paddle out into the water, waiting patiently, often for hours, just to catch the perfect wave. And then, in a moment… it's gone.
Rip Curl is the world's number-one surf brand, priding itself upon...