Melbourne International Film Festival: The emotional trailer
Adrian Mills and David Phillips
Campaign details
Brand owner: Melbourne International Film FestivalLead agency: McCann MelbourneBrand: Melbourne International Film FestivalCountry: AustraliaIndustry: Rail, coach and boat servicesChannels used: Cinema, Direct marketing, Email marketing, Events & experiential, Internet - microsites, Mobile & apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, TelevisionMedia budget: Up to $500k
Executive Summary
One of the oldest film festivals in the world, the Melbourne International Film Festival (MIFF) boasts the largest showcase of new Australian cinema and features...