A call for better quant mechanics

James Murphy

This article is concerned with the issue of whether quant mechanics is normally used in a way which is genuinely useful or merely expedient.

A call for better quant mechanics

James MurphyDissident

Stop hoarding survey data from past decades. Changes in meaning have rendered it useless.

Most of us regularly put into our supermarket trolley items we had never intended to buy. One never knows when an extra packet of wholegrain rice with quinoa or a discounted bottle of sambuca will come in handy.

Most of us also keep certain things for too long: brown corduroys bought when John Major was PM; back-of-the-cupboard Christmas crackers from 2008; threadbare furniture; that bubble cut; spouses…

So it often seems to be with consumer research programmes:...

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