Value: art or science?

Martin Lee

This article argues that business can learn from the art world about the principles of value in order to better understand consumer expectations.

Value: art or science?

Martin LeeAcacia Avenue

The concept of value is of particular interest to companies these days. This article is interested in why it has become especially resonant to brands. It explores the gap between what companies think they are giving and what consumers think they are getting, and explains why people in business can learn a lot from the art world about the principles of value.

For members of the public, getting value is a feeling. For businesses, giving value is a proposition. That is a chasm of difference. Let me illustrate.

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