Should companies be creators on YouTube?
Julian SaundersJoined Up Company
YouTube has become the 'everything' channel. With massive viewership and an ever-growing range of material, it is tempting for brands to get in on the action. But, it isn't easy. This article provides a useful framework for considering whether or not to try it
Four hundred hours of video are uploaded to YouTube every minute and it has over a billion users. Ninety-nine per cent of young people (aged 16-25) online in the UK say they use YouTube. The average viewer watches 191 videos and eight hours of YouTube...