Winning goals: using the UN Global Goals as insights for positive action
Liz Tinlinbluebabel
The newly agreed UN Global Goals for Sustainable Development provide something surprisingly useful for brands – a universal and practical set of insights from which to decide how to take positive action in the world. Not just 'sustainability', this is 'positive societal impact' in all its forms. This article outlines why the goals could provide brand opportunities – and what to do about them
Insight. It's something our marketing lives depend on. Good marketers root their brand in consumer insight, solving a problem or creating...