The latest in West Coast innovation: Reflections from two London agency directors

This article offers reflections from two London agency directors – Ed Warren and Paul Frampton – on the West Coast Mission from the IPA which met with 19 innovative companies in seven days.

The latest in West Coast innovation: Reflections from two London agency directors

Ed Warren Creature of LondonPaul Frampton Havas Media Group UK

Ed Warren, partner and co-founder, Creature of London

The West Coast Mission from the IPA in November 2015 met with 19 innovative companies in seven days, each of which was keen to tell us that they represented the future of communications in a smarter, better and more future-y way than the other 18. But amid all the disagreements, there were some big points of consensus. Here are a couple of things everyone seemed to agree...

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