1843: How digital insights helped launch a print-media brand

This event report shows how 1843, a style and culture magazine published by The Economist Group, used digital insights to build its strategy both offline and online.

1843: How digital insights helped launch a print-media brand

Stephen WhitesideWarc

Most traditional publishers are – at best – ambivalent about the impact of digital media on their businesses, as the larger audiences available online fail to offset declining print circulations and advertising revenues.

But, when utilised correctly, the insights from new-media channels can have an undoubted upside for these legacy titles. And that theory has played out in practice with 1843, a rebranded successor to The Economist Group's bi-monthly culture and lifestyle magazine Intelligent Life that launched in March 2016.

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