Snake oil: why in-store advertising should not be ignored

This article argues that in-store advertising has been forgotten among newer advertising vehicles, causing marketers to miss out on the most crucial point in the path to purchase.

Snake oil: why in-store advertising should not be ignored

Never before in the history of Marketing has there been an environment where advertising has as many platforms to speak to shoppers and consumers. Beyond those advertising vehicles, there are mechanisms to track those platforms and get feedback from the same audience for whom the advertising is directed to. Many have likened this environment to the "Wild West" - where justice and day-to-day life were governed by boundaries that were fluid and subjective. I am submitting the following observations and recommendations to the 2016 Re!Think attendees as a way to focus...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands