Clean data, clear insights: Results your brand can get from a world-class Advertising Data Governance function

This article argues for clear data governance, by demonstrating the results that new techniques can generate.

Clean data, clear insights: Results your brand can get from a world-class Advertising Data Governance function

Greg Pharo and Ashwani Verma

Preface

Human beings are not the largest animal on the planet. We are not the strongest, fittest or fastest animal either. We don't have the sharpest eye sight or smelling power. Despite all these, human beings have survived the adverse forces and other fierce creatures of Mother Nature. We have survived purely on the basis of our brain power. Over a period of this evolution, humans have learned to turn stones and rocks into tools, build shelter, domesticate animals,...

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