Opera Mediaworks and comScore: The impact of native mobile video advertising on key brand metrics

This case study describes how Opera Mediaworks and comScore undertook a native video ad effectiveness study in order to provide key best practices for native mobile video.

Opera Mediaworks and comScore: The impact of native mobile video advertising on key brand metrics

Summary

Opera Mediaworks and comScore released a native video ad effectiveness study for auto-playing, in-feed environments from brands, including adidas, Carl's Jr., Disney, History, GM and more, to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative.

Opera Mediaworks and comScore analyzed mobile campaigns from Carl's Jr., History, adidas, GM (OnStar), Lenovo, the United States Navy, Machine Zone (Game of War), Disney (Cinderella) and Spike (Framework).

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