Lowe's #FixinSix: The quickest quick tips
Summary
As the second-largest home improvement retailer in the U.S., Lowe's has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Boomer population, we needed to find a way to bring Millennials into the fold.
Looking at quantitative tracking data and in-depth qualitative videos conducted online, we uncovered new insights about Millennials and their experiences with home improvement.
To engage Millennial with the Lowe's brand, we reinvented a staple of the DIY-world—the How To Video. We pioneered a new use for Vine's 6-second video...