Southeast Asia e-commerce: winning the next wave of shoppers

David Resnick and Darren Tseng

This report offers brands practical tips on optimizing their presence to capture e-commerce shoppers in South East Asia, with particular reference to the Singapore market.

Southeast Asia e-commerce: winning the next wave of shoppers

David Resnick Industry Leader, Multi-Channel Solutions, at Google

Darren Tseng Senior Account Manager, E-commerce, Apps, and Media and Entertainment at Google

In Southeast Asia's rapidly changing e-commerce landscape, retailers need to constantly revisit and refine their offerings or risk getting lost in the shuffle. Here's the latest on how online retailers can keep an edge on the competition and remain relevant to consumers.

When e-commerce first took off in the region five years ago, following a standard formula would lead to reasonable success: build a simple desktop experience, upload...

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