Get TV reach for strategic audience targets
Matthew BayerCadreon
With the emergence of scalable audience data from various data sources, the adoption of programmatic principles will add value to traditional TV, delivering reach against strategic audience targets and clients' best customers, more efficiently and effectively than ever before.
Programmatic advertising
This article is part of a collection of articles on programmatic advertising. Read more.
In order to understand the adoption of new world principles on the old world of traditional advertising, it's important to understand the evolution of television buying and application of data. New world principles...