Get mobile with programmatic
Krish SailamCadreon
Brands understand how transformative programmatic can be for reaching and engaging with their target audience, but extending this to mobile has been slow. Krish Sailam of Cadreon considers the challenges and opportunities for brands to improve their programmatic mobile strategy in 2016.
Programmatic advertising
This article is part of a collection of articles on programmatic advertising. Read more.
We all know 2015 was a big year for mobile on a variety of fronts, but to provide some context, here are some stats:
- Google's mobile searches exceeded its desktop searches for the...