Point of view: Enduring human needs

This article argues that companies that are designed around chasing revenue will not be sustainable but that the companies that will endure are those that successfully deliver upon human needs.

Point of view: Enduring human needs

Ron PetersonAKQA

A lot has changed in the past decade. In 2006, Facebook was just a two-year-old. We were still renting DVDs from the local shop. The iPhone wasn't introduced until 2007.

We've witnessed dramatic shifts in the way the world operates. Hertz took 32 years to expand internationally, while digitally led Zipcar took six;Walmart took 32 years, and Amazon took three. Some 90% of the world's data has been accumulated in the past two years alone – showing how nascent a stage we're still at. And finally, if the number of transistors...

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