Lowdown: OpenLoop

This brief article examines OpenLoop, a new digital out-of-home campaign management tool that facilitates real-time reactive campaigns across multiple formats and locations.

Lowdown: OpenLoop

Karen Boswelladam&eveDDB

OpenLoop is a relatively new digital out-of-home (DOOH) campaign management tool that enables and facilitates real-time, dynamic and reactive campaigns across multiple formats and multiple locations. More interestingly, though, it pulls multiple live data feeds such as the weather, social, search, transport and so on, enabling a much more contextual ad serve.

The company behind the platform is GrandVisual, which has also built an intuitive dashboard that provides easy access to management and moderation before and during the campaign. The platform comes complete with simple compliance measures built into the engine to automate sending your...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands