Advertising in Malaysia: Behind the headlines, opportunity beckons in 2016
Sandeep Mark Joseph Zenith Malaysia
Asian advertising in 2016: how brands should respond to trends in emerging economies
This article is part of a series on Asian advertising in 2016. Read more.
If you swear by the newspaper headlines, the last two years have not been kind to Malaysia. In 2014, two Malaysia Airlines planes fell out of the sky. At year end, an Air-Asia plane crashed, possibly due to pilot error, lowering confidence in the maverick entrepreneur Tony Fernandes. Tourism, which contributes about 10% of Malaysia's...