Coca Cola: Mini Kiosk

This case study describes an experiential campaign for Coca-Cola, the beverage brand, in Germany that was based around a miniature version of a snack kiosk selling miniature products, including a new line of mini (150ml) cans of Coke.

Coca-Cola: Mini Kiosk

Ogilvy Germany

This campaign launched the new Coca-Cola mini can in Germany, by creating the Coca-Cola mini kiosk - a fully functional, normal looking kiosk with vendor, just in mini version. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can.

Marketing Context

The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. People know the mini can from traveling in airplanes. But...

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