How Comcast benefits from its diverse brands
Stephen WhitesideWarc
At a time when many marketers champion streamlined portfolios based around a common purpose, Comcast Corp. believes diversification can greatly benefit its brands.
The contours defining Comcast's strategy largely date back to 2009 and its acquisition of NBCUniversal from General Electric – an organisation that is moving away from being a house of brands active in sectors like finance and entertainment and, instead, becoming a branded house focused on "connected industrial" products.
By contrast, Comcast's slate of assets now spans:
- Cable TV, broadband and telephony services;
- XFINITY, an on-demand TV...