Understanding India: Why Hindi matters in the digital age

This report by Think With Google investigates India's burgeoning Hindi-language digital content landscape and provides insight into how brands can capitalise on local language content as millions of Indians come online for the first time.

Understanding India: Why Hindi Matters in the Digital Age

Amelia Walkley and Jatin Nagpal Online Partnerships Group at Google

India's largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500 million Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.

"While strategizing the roadmap for DB...

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