Asia Strategy Report: Insights from the Warc Prize for Asian Strategy 2015

This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2015.
  • Local Asian brands performed well in the 2015 Prize, as one in three of the shortlisted entries came from a local brand, underlining the growing competition faced by multinationals.
  • Social media usage in the competition has not risen compared with 2014, which may reflect a maturing of social media as marketers grow more confident about its best uses in the 'mix'.
  • India dominated the 2015 Prize – 48% of all cases entered – and this success partly reflects an 'effectiveness advantage', with Indian strategies more likely to drive hard business results.
  • A notable trend in the 2015...

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