Call of Duty: Black Ops III: TheRace from Reveal To Beta

This case study describes how the games development company Activision connected with its die-hard Call of Duty (COD) fans in a more personalised way during the run-up to the launch of Black Ops III.

Call of Duty: Black Ops III: TheRace from Reveal To Beta

After 12 years and over 175 million copies of the Call of Duty franchise sold, Activision was looking to address its fans on a more personal level with the latest game. We set out to create a yearlong campaign that delivered a series of high profile events starring top COD influencers, the game developers and the franchise's fans. Our strategy paid off with an unprecedented level of consumer engagement with COD at key moments, from reveal to multiplayer demo.

Marketing Context:

Black Ops III, the latest in the COD...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands