Antistax: Listen To Your Legs

This case study describes how the health supplement Antistax was repositioned in the global market through the Listen To Your Legs campaign that focused on inner-health over outer-beauty.

Antistax: Listen To Your Legs

Most women ignore the feeling of tired or heavy legs, attributing it to age or the results of a busy lifestyle. But few realize they could be the first signs of a long-term vein condition - CVI. Antistax is a daily health supplement that treats the symptoms of Chronic Vein Insufficiency (CVI), a condition that weakens the vein walls in a person's legs and tends to affect women of about 40 years and above. The symptoms include pain, heaviness, and swelling in the legs. In some cases 'spider veins'can form, and there is a potential...

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