SA Health: Aboriginal Immunisation

This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.

SA Health: Aboriginal Immunisation

In March 2013, only 71% of Aboriginal children (Australia's indigenous people) in South Australia were fully immunised at 12 months of age. This was 21 % less than non-Aboriginal children at the same age. Showpony developed an innovative solution for less than $100,000. We created a gift pack for new Aboriginal mothers that included three grow-suits with printed reminders to get their babies immunised at 2, 4 and 6 months. The results were staggering. By March 2015, almost 92% of Aboriginal children were fully immunised at 12 months. More than the number of non-Aboriginal children. For...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands