Bates Motel Online Flixel Cinemagraphs

This case study explains how the US's A&E TV Networks kept returning viewers of the series Bates Motel interested by channeling the legacy of Hitchcock's Psycho.

Bates Motel Online Flixel Cinemagraphs

With Bates Motel an established brand heading into its third season, we wanted to bring in new viewers through high concept creative, giving nods to the Psycho legacy, while keeping our returning viewers intrigued. We partnered with Flixel to create unique press shots using high-end cinemagraph technology. Replicating some of the original Psycho press images used in 1960, we reimagined them with a modern day twist. To warm up, we shot on film to help to recreate the feel of the initial photographs. We followed the film shoot with our cinemagaph shoot, with each image...

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