Halo Purely For Pets: #HaloFeeditForward

This case study describes the American pet food brand, Halo's Change a life campaign that asked pet lovers to share a photo of their pet, and the company would then donate a meal to a shelter animal in return.

Halo Purely For Pets: #HaloFeeditForward

This campaign was created in an effort to raise brand awareness of Halo's mission to provide holistic, nutritional health to EVERY pet. Which means a belief in giving pets the finest quality ingredients as well as providing that same nutrition to shelter pets. Passionate pet parents were the target. This audience floods their social channels with pictures of their pets and are discriminating in terms of providing the very best nutrition and care for their animals. The campaign, quite simply, built on that channel behavior by asking people to share a photo of their pet...

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