IKEA hej Community

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

IKEA hej Community

For 40 years, IKEA used its catalogue to inspire customers. Today, people turn online for inspiration as well. Interior blogs, image bookmarking platforms and visual networks have introduced the age of authenticity. #IRL (in real life) and #nofilter are the buzzwords of an era that demands real, truthful and direct dialogue. IKEA has already democratised product design, now IKEA is democratising its competence in home furnishing and decorating. Introducing IKEA hej - a co-creation platform featuring real homes and real people. Every day, the most dedicated IKEA fans, experts and bloggers share their ideas with products made...

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