Taco Bell reinvests in new marketing skills

This event report discusses how Taco Bell, the restaurant chain, has leveraged storytelling based around its brand purpose to engage consumers.

Taco Bell reinvests in new marketing skills

Geoffrey PrecourtWarc

Rare is the athlete who can master two sports: the marathon runner who also captures gold in the shot put, the speedy running back who masters the baseball diamond, the golfer who excels at boxing.

Similarly, only a handful of executives have made the mid-career shift that Marisa Thalberg has undertaken. In May 2015, after eight years as VP/Corporate Digital and Content Marketing Worldwide at The Estée Lauder Cos., Thalberg signed on at Taco Bell as the QSR's first Chief Brand Engagement Officer. And, seven months later, she was named...

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