Speed Read: Selling to the C-Suite
Drew NicholsonOgilvyOne Business
This speed read was originally published in Admap February 2016 issue.
Backed by considerable experience and research, and often in the words of CEOs themselves, this book reveals exactly which sales techniques are most effective, and those to avoid.
Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to theTop, by Nicholas A.C. Read and Stephen J. Bistritz, provides field-tested techniques to put you ahead of the competition when it comes to making multimillion-dollar sales.
It's the goal of...