Speed Read: Selling to the C-Suite

Nicholas A.C. Read and Stephen J. Bistritz

This speed read summarises the book 'Selling to the C-Suite' by Nicholas Read and Stephen Bistritz Ed.D., which provides an overview of how to gain access to executives, establish trust, leverage relationships and create value at the executive level.

Speed Read: Selling to the C-Suite

Drew NicholsonOgilvyOne Business

This speed read was originally published in Admap February 2016 issue.

Backed by considerable experience and research, and often in the words of CEOs themselves, this book reveals exactly which sales techniques are most effective, and those to avoid.

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to theTop, by Nicholas A.C. Read and Stephen J. Bistritz, provides field-tested techniques to put you ahead of the competition when it comes to making multimillion-dollar sales.

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