The adorkable Chinese Post-00 teens
Lily Xiong and Theresa LooOgilvy & Mather ChinaRobin ChenWebInsight
China's Post-00 teens will soon come of age; they are tech-savvy and self-oriented. Brands that treat them as individuals, understand their celebrity idols, use the correct 'adorkable' vocabulary and aren't afraid to play the countertrend will win out in this emerging consumer segment.
Post-00s refers to kids born in the year 2000 and thereafter. A rough estimate puts the Chinese Post-00 cohort at more than 220 million. So in 2015 the first batch of Post-00s reached 15 years of age and...