Data-enabled sports strategies

This article explains why data-based personalisation enables rights holders to engage with precisely the right audience and achieve their objectives.

Data-enabled sports strategies

Matt Rogan and Sam YardleyESP Properties, Two Circles

Data-based personalisation enables rights holders to engage with precisely the right audience to be able to achieve their objectives. Brands can activate across first-party and third-party channels using a variety of digital media inventory to maximise the conversation.

Sports Marketing

This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.

Data, and the ability to access and analyse it, already is having a profound, across-the-board impact on sports marketing – from the evaluation, selection,...

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