Know the audience: Millennials
Felim McGrathGlobalWebIndex
Some 84% of Millennials own a smartphone and spend an average of 3.12 hours daily online via a mobile. Ninety-five per cent of Millennials have a social network account, spending on average 2.54 hours a day on social media. They enjoy film and music streaming but account sharing is common.
Globally, Millennials (defined as those aged between 17 and 31) represent the largest share of internet users aged 16–64, accounting for 49% of this online population. Typically, Millennials account for even bigger shares within fast-growth markets – where internet penetration rates typically remain...