Trendwatch: True self

Vicki Loomes

This short article discusses the rising trend for True Self measurement, technology that allows the user's subconscious opinions and emotions to inform a personalised experience.

Trendwatch: True self

Vicki LoomesTrendwatching.com

Conventional personalisation means letting consumers tell you what they want, and then giving it to them. That principle has guided successful personalisation practices, from NIKeiD, to Oreo's recent Colorfilled campaign, which allowed US customers to create their own packaging by selecting from designs created by graphic artists. So what's next for personalisation?

Technologies including facial, voice and emotional recognition are the answer. enter new forms of personalisation that allow consumers to customise based on deeper, often subconscious, aspects of their personalities – on their True Selves.

Several factors are driving this trend. First, facial...

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