We The North
Situation analysis
Overall assessment
A sports team connected to a city in name alone
The Toronto Raptors is Canada's only team in the NBA, but after nineteen years of play the team hadn't become a fixture in national culture like our hockey teams. We were never a highlight in Canadian sports news – our stories were given dry and technical headlines – and we were always relegated by hardcore NBA fans to the fringe of the league. Americans showed no reverence either; it wasn't uncommon to hear...