La Presse: La Presse+

This case study describes how the largest French-language daily newspaper in North America, La Presse, launched a free and interactive news app for tablets which provided a new space for interactive ads.

La Presse: La Presse+

CossetteLa Presse Limitée

Situation analysis

Overall assessment

La Presse, keenly aware of the industry's trends and seeking to secure its leadership role in the Francophone news publishing industry, decided to redefine the category and leapfrog its competitors. La Presse undertook the biggest—and riskiest —project of its history, a project that would transform the organization.

Across the world, the newspaper industry is suffering from the rapid growth of digital communications and a swiftly diminishing readership tied to adverse demographic trends. As a result of the continuous aging of baby boomers—traditional newspapers' primary readers—...

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