SickKids: Better tomorrows

This case study details how SickKids, Canada's leading centre dedicated to improving children's health, sought to increase donations through social activation.

SickKids: Better tomorrows

J. Walter ThompsonSickKids Foundation

Situation analysis

Overall assessment

SickKids is a world leader in children's healthcare and Canada's leading centre dedicated to improving children's health and home to Canada's largest hospital-based child health research institute. With more than 10,000 staff, researchers and volunteers, the hospital sees more than 100,000 children enter its doors annually for life-saving care, and that number continues to grow.

Because SickKids had several years of high-profile fundraising campaigns that exceeded targets year-over-year, the foundation acknowledged that it was becoming challenging to outdo its own success. Additionally, new ground had been broken by...

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