Bud Light Living

This case study describes how Bud Light re-established itself in the Canadian beer category through a campaign that inspired and rewarded millennials.

Bud Light Living

Anomaly Inc.Labatt Breweries of Canada

Situation analysis

Overall assessment

In the very competitive beer category, identity and relevance are critical to a beer brand. While Bud Light has always been competitive, they hadn't established a clear brand purpose or developed a strong connection with consumers. In fact, over the years Bud Light has had multiple short-lived campaigns in Canada but couldn't establish any real consistency, as a result limiting the brand's true growth potential. It was time for Bud Light to re-establish itself and take a leadership role in redefining its identity and the category in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands