Fly in the Loaf brand relaunch

This case study describes how the Fly In The Loaf pub in Liverpool rescued itself from severely underperforming with a rebrand based upon simple truths from the venue's history and heritage.

Fly in the Loaf brand relaunch

Campaign details

Category name: Travel & leisureAgency: GoodAdvertiser: Heron & Brearley

Executive summary

They say location is everything and fly in the loaf certainly has that - located in one of Liverpool's liveliest nightlife spots the venue is in prime position to attract clientele of all ages.

However due to years of underinvestment, an unkempt exterior and an interior that had seen much better days, the venue was severely underperforming.

There was an urgent need to refresh the brand and venue to change this increasing decline in sales. Heron & Brearley, a...

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