Fortnum & Mason: From hand to heart
Campaign details
Category name: Food producersAgency: Design BridgeAdvertiser: Fortnum & Mason
Executive summary
Fortnum & Mason is a beloved shop filled with fanciful delights that have captured the hearts and imaginations of consumers for over 300 years – their handmade chocolates have been a tradition to be enjoyed.
Challenge
The former design was unexceptional and did not do justice to the beautiful handmade chocolate within. The range needed to be transformed to make it a relevant contender that resonated with consumers again, actively engaging them and returning the range to growth....